I wholeheartedly believe in the power of knowing your purpose, human emotion, and genuine human connection.

And in this era of overwhelming digital communication, apps, and AI, these have become more important than ever!

When someone feels seen, heard, understood, and valued through genuine communication with another human, emotional connection is the result! And in this state, trust builds. Doors open. People are more open to new ideas. New ways to solve their problems.

THIS is what inspires people and makes them want to take action.

I spent my career in various sales and marketing roles in the technology industry, where I was once told by a marketing leader, “there’s not supposed to be any emotion in B2B sales and marketing.” So many years later, I am genuinely grateful for that comment. It pushed me to test it.

During my career, I proved that infusing purpose into the work you do and focusing on genuine emotional connection are the keys to success in marketing and sales. Include clarity, simplicity, and service (that you deliver on), and you transform the game with a winning combination that builds a loyal following.

Now that I have retired from the corporate world, I am so grateful to finally have the opportunity to share this information to give back and help others.

Debbie Klett, Untypicalist